Concept Video Evaluation

After planning my concept video, it made it a lot easier when it came to filming my footage as I had a clear idea of what I wanted. I found capturing the footage really fun as one of my friends helped out and was one of the models. Although having a plan made it a lot easier, trying to get exactly what I wanted to film was quite difficult. One of the hard scenes to film was filming the buildings as this was getting done driving along the road it was hard to make sure there was no traffic that got in the way of view.

To create the video I used iMovie. I find this software quite hard to use at first but after getting the hang of it seemed quite simple and was surprised at all the different effects I could try out and the things I could change such as the contrast, exposure and saturation.  My favourite effect was using the clip adjustments and changing the clip into reverse, this gave the clip a completely different look.

Overall I am really pleased with the outcome of my video, especially for my very first one. If I were to do anything differently I would try and add a few more different effects, but for my current video I feel the certain effects I have chosen have fitted in with the theme and mood I was trying to create.

 

Below is a complete evaluation of my designs and ideas for the concept video:

 

 

Theme:

My video has a modern theme to it as most of the footage was filmed recently, although at the beginning of the video there is a small scene that shows the making of cars which then leads into the main part of the video which is modern.

Mood:

When I watch my video back, it makes me feel happy as a lot of the footage is of winning car racing. The part that shows Liverpool and the Liver birds also makes me smile as I am proud to be from such a beautiful city.

Music:

The music I have used is by The Temper Trap called Sweet Disposition. The song is about capturing the moment of our youth but in the case of my video it is about capturing the moment of winning and looking back on the good times of car racing. I also thought this this song synced well with my footage and set an all-round good mood.

Setting:

My video is set outdoors in an urban area. I wanted it to feel busy with a lot of buildings and people around. As one of my settings I have chosen to capture a long road with trees along each side whilst driving, a field and the sea which are all very calm. These settings symbolise the calm and relief of winning.

Garments:

The garments used in the video by my chosen models are everyday clothing but the secondary videos I have used are mainly garments that are worm whilst car racing which gives whoever views my video a good idea of typical car racing attire.  

Colour:

Throughout the video the colours are relatively bright.  I didn’t want to create a dull feeling so kept the colours lively. A lot of the colours in the secondary video images are full with colours that relate to car racing such as the red and white which is well known in Formula 1 car racing event.

Lighting:

The lighting I have used is soft taken from the natural daylight. In one scene along the road I edited the effects of the lighting to dream effect which gave it an extra soft feeling and slowed the video down to create a calm effect.

Content:

The video is based on car racing which links into my recent collection for the British Racing Company as that is my chosen sport. There is a narrative within the video which is based on a car racing looking back on his time before a race and winning the race. The video is also about time as time is an important issue when racing as people are always racing against the clock to be the fastest; therefore I have added footage of a ticking clock.

Imagery:

Is there any imagery that links to the collection or such prints or patterns? Does any of the imagery relate to the overall story?

Model:

The model reflects my collection as he is a casual, young male as does my own collection which I have designed for.

Styling:

In my video I haven’t used any particular styling as I didn’t think it was important. My video focuses on the surrounding and how time affects car racing, therefore I didn’t need any specific make up or hair styles.

Timing:

Timing throughout the video varies for different scenes.  I used the clip adjustments to change the effect and slow some of the scenes down to slow motion or speed them up depending how they fitted within the video. For example, at the beginning I have changed the scene of the making of cars into slow motion so everything can be seen clearly. I have also slowed down and changed to reverse the scene of the liver birds as this was my favourite footage and wanted it to be shown in full so the viewer can get a good luck at the historical buildings. In other scenes such as the scene driving through the city, I have speeded up as I wanted to create a fast paced movement just how a city would be.

Technique:

The techniques I have used in the video include changing the effects to give the image a different look, slow motion and speed. I have also used an effect at the end of some scenes that help them to blend better into each other so that the scene isn’t cut off bluntly.

Props:

The main prop I have used is the clock as this is one of the main focuses which represent time being the theme of my video. Another prop would be the speed dial in the car, I decided to use this as not only is it because it is important within car racing but also suggests time – the speed at which you travel determines the time in which you arrive at your destination.

Accessories:

One accessory that has been used is the pair of shoes at the beginning of the video. Although the shoes themselves do not relate to the theme, it is the fact that they are walking towards to camera as someone would do if they were walking to get ready for a race.