Font, Swing Tags, Packaging and Labels.

Font, swing tags, packaging and labels all make up the brand. I have been researching how designers and brands communicate their ideas and collections through the use of branding and have started to develop my own ideas. Every brand or designer has to have something recognisable to their designs for them to be known which could include the type of font, a symbol or initials. Below I have uploaded designs for swing tags and packaging followed by a mood board of different fonts I have found and my final chosen one.

I have made some of my swing tags by hand using paper, card, acetate, string, calico, leather and old photographs. On my other swing tags I have used Photoshop to edit and create different effects.

This design that I created which open and folds would be great for my packaging on a larger scale. If I were to to do it again I would make sure it was appropriate for the size of a garment which could be packaged into a similar shape. 

The design above where I have used red leather and an old photograph was one of my first designs where I was going to laser cut BRC on to the front of the swing tag on the leather.

The above swing tag design was made in the style of a book and inside I planned to add photographs from my chosen sport such as different cars and racing drivers.

I made the above design using calico. I didnt really like this design although, I think if I had made it from other material, it would have looked a lot better.

 

 

The image below was created on Photoshop and printed on to acetate. This is one of my final ideas which I am going to use over a printed picture so that the picture shows through the acetate and the company is name is shown on the top.

Below is the swing tag I will be using to place under the acetate. Both of them together will become my full swing tag. I created the below image using Photoshop and changing the colour of the image to black and white. I then cut out the flag and dragged it on top of the car then changing the opacity.

 

 

 

Below is the mood board I created using different fonts that I liked and wanted to use for my brand. I chosen the bottom image with the line across the top of the writing as it reminded me of a race track which links into my car racing sport. Also, the writing is capital letters which I think will help it to stand out more.