Placement Evaluation

The company, workplace and implementation

Company Profile

Belles Bridal Boutique is a bridal boutique that offers a wide range of dresses, wedding accessories and shoes. There wedding dresses are made by multiple designers including designs from Agnes, Ritva Westenius, Jesus Peiro, Charlotte Balbier, Alessandra R and Amanda Wyatt. The aim of the company is to give the perfect experience of shopping for the perfect dress whilst giving customers the best possible quality.

Company Market

The company market is purely based on those who are getting married, therefore offer women’s dresses, shoes and accessories for their wedding day. The boutique has a lot of competition with bridal boutiques situated all over the city including Brides of Liverpool, Cloud 9 Brides, Society Brides, Brides World Liverpool, and that’s just a few! However, although the competition is high with each bridal boutique offering different style dresses, they all offer dresses from different designers.

Workplace and Implementation

Belles Bridal Boutique is situated on Henry Street, Liverpool in a building that covers 3 floors. The first floor being the office, second floor where the brides have the opportunity to try dresses on and third floor where all the dresses are displayed. There are a total of 6 staff. Geraldine, who is the owner of the boutique, who also is in charge of buying the dresses and choosing each style. She has also been able to build a very good relationship with each designer having worked in the bridal industry for a few years. Carol and Paula who are the boutiques seamstresses. They are in charge of any alterations that the brides may need when their dresses have arrived which could be things such as hem or bust adjustments. Abby, who also helps in the running of the business and offers help and advice in picking their perfect dress and Chenille who works of a Saturday offering a helping hand. There is also Charlotte, who runs the social media. Each Tuesday she will come to the boutique to take various pictures of the new styles of dresses, shoes and accessories that have arrived and put them on Facebook for everyone to see.


There was not any major health and safety issues within the boutique as it is only small and there are no fire hazards. The boutique was always kept tidy and no objects in the way of customers. The only issue of health and safety for customers may have been when pinning the dresses when fitting them to the brides the pins would have been sharp so extra precaution would have been taken.

Your Role, Responsibilities and Jobs Availability

Role and Responsibilities

My role in the boutique was to help with everyday tasks which overall was to help with appointments, help with deliveries, make the customers feel welcome and maintain the boutique and dresses. A more detailed description of my roles are in the week by week descriptions. One of the projects I was given was to check each of the sample dresses that had been discontinued which were getting sold ‘as seen’ and to start repairing them which included sewing buttons or embellishments back on or repairing any holes.

The Production Chain from Design to Market Product

Design and Textiles

As the company is a bridal boutique that buys their dresses in they do not have to design them themselves. However, some inspiration does come from bridal shows when it comes to picking a certain style. For the designers of the dresses, they would use things such as catwalk trends for their inspirations. The company retrieves new styles twice a year, one for Autumn/Winter and one for Spring/Summer. The fabrics that are used on the dresses include, silks, nets, satin, chiffon, organza, rayon, tulle and charmeuse. The designers use a lot of embellishment techniques as well as embroidery patterns. Which is all created by hand by the designers/manufacturers.

Pattern

As the shop is a boutique, they buy all their designs in which means the patterns are already created by the designers and cannot be seen in the boutique.


Although Belles does not use CAD or CAM, the wedding dresses would be manufactured by using these types of software. CAD would be important for the designing of the wedding dresses as it enables the designer to design as many wedding dresses as they want without creating a sample as this would cost much more as the materials are more expensive. Larger companies and big designers may use Gerber software to create the dress patterns as it is much more time efficient.

Production and Costing

The company manufactures their products at source which means the designer of the products will have them manufactured and then sent over to the boutique. For each bride, they will take their specific measurements using their designer’s measurement chart where a deposit of half the amount of the dress will be taken, they will then be given a copy of the receipt and their measurements will then they be sent to the designer and the dress will be made for their specific measurements. The manufacturers will use industrial sewing machines but hand sew embellishments and embroidery.

 

Quality Control

The quality is controlled throughout the boutique. All dresses are kept neatly on rails and are dry cleaned for any wedding show events. For a person’s actual dress that has been ordered it will be delivered to the boutique in packaging. To ensure quality control the dress is taken out of the box and packaging wearing white gloves to ensure no dirt or marks get on the dress. Then the dress has a detailed inspection making sure each button, zip, embellishment is intact as well as making sure there are no hole, mistakes or any lose thread. As the dresses are made for specific client measurements, the client will have fittings after the dress has arrived. The amount of fittings depend on how much extra work is needed on the dress.

The final garment is dispatched after the client has had their final fitting then the dress can be taken away with them when it is ready. Most of the dresses are made in the UK depending on the designer. The garments from Jesus Peiro are produced abroad as he is a Spanish designer and Alexandra R who is an Italian designer. The other designers are produced in London and Manchester.

The pricing of the dresses, shoes and accessories vary depending on their fabric, design and technique.  As their dresses are bought off the designers they then put their own price on the dresses to make profit, this will be Geraldine’s decision. Each price depends on the design and fabric, for example, a dress made of silk is more expensive than the same dress made in satin. The price range of the dresses are £500-£2500. The lower price of the dresses are usually the samples that are being bought as seen which will be sold at half the price of its original cost because they will be the actual dresses they are trying on. The more expensive dresses are those that have specific requirements or are made in a more expensive fabric. I think the pricing is realistic as a lot of work and quality goes into manufacturing wedding dresses.

 

Marketing and Promoting the Product


As Belles is only a small boutique, it is much harder to promote their business. Their main marketing and promotion tool they used was the use of social media and their Facebook account. Charlotte would run their Facebook account and each Tuesday would promote a new dress by posting an image and a description. As well as this there are wedding fairs which occur every few months where the dresses in the boutique would be showcased on their own stand giving the boutique a chance to market and promote their dresses and chosen designers. From my experience I also realised that a lot of their custom came from word of mouth and that the boutique had been referred to by their friends or family, therefore it is really important for the boutique to keep up their welcoming atmosphere as the company is majorly marketed and promoted by previous customers.

Placement - 20 Days, Week by Week

Through my placement I kept a day to day diary where I wrote each task down at the end of the day. However, as most days were pretty much the same I decided that a day to day update of my placement would have been pointless so I have given a weekly diary of how I got on.

 

Week 1

I started my first day at Belles Bridal Boutique on the 5^th August where I went to meet with Geraldine, the boutique owner, to have a chat and discuss my role. I also met with Abby and Paula, one of the seamstresses. As they were having a busy day in the shop I was asked if I could help that day so my first day began. As it was a day of fittings there was a bride who came in for her final fitting before taking the dress. When she tried her dress on there was no need for any further alterations as it fitted perfectly from having the previous fittings. It was a tea cup length dress with a bow tied around her waist and meshed straps that covered her chest, it really suited her! Her face lit up when she knew there didn’t need any other work to it and her and her mum started crying. It was a really nice experience to see someone so happy over her perfect dress.

For the rest of the week I basically got to know how the business worked and made myself familiar with everything that went on. For brides to visit the boutique they had to make an appointment which meant they were given the full attention and help from whoever was running the shop that day. Each appointment was given a 1-2 hour slot where they would go to the top floor where all the dresses where kept and place a red heart around the hanger on the dresses they wanted to try on. The brides and there family/friends who they had brought with them would then be offered tea and cake while the dresses were brought down when they then tried them on.

In the first week I spent most of my time with Abby so I help to assist her with bringing down the dresses to the changing area, help making tea and cake and basically just helping to make the brides feel comfortable. I also helped the brides with the wedding dresses, as some of the dresses had so many layers, they needed a hand getting them on. As the dresses are only sample dresses and are made to order, the majority of the dresses didn’t fit the brides so I had to clamp the dress at the back to give a better idea of the fit. The brides then shown their dress to their family/friends and we helped and gave advice while also choosing different veils, shoes and accessories. Though this week I feel as though I learnt a lot about how that specific boutique worked and started to get familiar with the different designers and styles of dresses.

 

Week 2

Week 2 began on the 12^th August, so when it came to this second week I felt I was fully aware of the boutiques daily appointment routine. It was a busy week of orders as everyone was buying their dresses for the summer 2015 weddings so I got to overlook a lot of orders that were being taken. When a bride had decided on her dress, I took her required measurements and they were placed on the order form along with their details and date of the wedding as the dresses took 6-9 months to be made. I was surprised at how long the wait was for the dresses and never would have thought it was that long!

Through this week I learned more about the designers and started to recognise what dress was designed by who from certain elements each dress had. My favourite designer in the boutique was Jesus Peiro whose dresses were absolutely stunning and looked really elegant and sophisticated, they were also popular with the brides.

This week I also helped Carol and Paula, both the seamstresses with more fittings and they explained how they would alter the dress. I found out that wedding dresses allowed more seam allowances to add a dress size, so if a bride had ordered a size 10 but was too small, the dress could be let out and into a size 12. Unfortunately I didn’t take part in any of the alterations with not having enough experience it was left to the professionals to alter such expensive dresses. Although I did help with the delivery of each dress. When the dresses were final dispatched and arrived at the boutique they came heavily packaged and wrapped in paper, we then had to check the dress to make sure there were no mistakes or anything missing. To do this, I had to wear white gloves to prevent any marks on the dress, it was scary to think how expensive each dress was and how careful I had to be whilst handling them. I had to make sure each dress was perfect with every button, no missing embellishment and no holes or extra thread anywhere.

 

Week 3

Week 3 began the 19^th August which wasn’t as busy as the previous weeks and didn’t have as many appointments and fittings. However, as I was now a lot more comfortable and aware of how everything ran, I helped to answer the phone and take appointments and answer people’s queries which was good to be completely involved.

With the boutique not being as busy, this gave me a chance to spend more time with Charlotte who was in charge of marketing the boutique through social media. This was a good opportunity as I helped her take new pictures of the new arrivals that hadn’t already been put on Facebook. I was able to ask her questions about how she markets and get to know her previous experiences which was really interesting and I learned a lot. The marketing through social media is really important for the boutique as well as word of mouth and she explained that a lot of the customers they had had found them through Facebook.

As the week wasn’t busy there wasn’t much to do so we had a top to bottom clean of the shop and tidied everything.

 

Week 4

Week 4 beginning the 26^th August was again a quiet week. As the shop wasn’t as busy as usual Geraldine gave me a task to complete which was to check all the dresses which had been discontinued and make note of what needed repairing to them. The dresses that designers had discontinued meant that there could be no more orders for them in which case the sample dress would be discounted and sold ‘as seen’. As a lot of the dresses had been tried on a lot, there were things that needed repairing such as missing buttons, missing hook and eyes, missing beads, holes, the dress needed dry cleaning or the hem needed tidying. I had to make a note of all this with each dresses code and was given materials to help repair them ready for a sample sale which Geraldine was organising to help sell the ‘as seen’ dresses.

I enjoyed doing this as I felt more productive and had originally wanted to better my sewing skills. So for the rest of the last week I mainly continued with repairing the dresses as well as the appointments we had through the day.

Overall I enjoyed my placement at Belles Bridal Boutique and learned a lot about how a small business is ran. I got familiar with a lot of bridal wear designers and introduced to new styles. I also enjoyed learning about the marketing and how social media is a big help to attract customers and without marketing there wouldn’t be half as many customers that visit the shop. I loved seeing each bride and hearing their different wedding plans which I was genuinely interested in, it was nice to see them so happy when they had found a dress they loved. The boutique was really welcoming and made every bride and their guests feel comfortable. A disadvantage in my placement would have to be that it wasn’t hands on. Unfortunately I didn’t get to make anything or better my sewing skills which I would have liked to have given me more experience.

 

 

Costing Sheet

Wool – 6.99 per metre x 3 = £20.97      

Stretch Jersey – 6.99 per metre x 1.5 = £10.49

Satin – 3.95 per metre x 2 = £7.90

Total cost of jacket = £39.36

Evaluation for Mens Jacket

Overall, I found the whole process of the men’s jacket quite difficult. Firstly, I had to design the jacket which I found quite interesting as I had never designed or made anything for men, so it was a good chance to explore their fashion. As the design had to relate to a type of sports racing, the research I was looking at was within the sport industry which initially I did not find very interesting.

The manufacturing of the jacket overall, I found quite easy as my first assignment was also a jacket so I had the basic knowledge and skills that were needed. The first problem I encountered was the type of material I needed. As it was for our ‘Made in Britain’ assignment, I had to choose natural fabrics or one that was similar. I found this hard as all the fabrics I initially wanted were all too expensive but I finally found a wool red fabric last minute which had luckily been reduced. I also bought black stretch jersey for the extra lapels on the jacket and black satin for the lining.

I found that when sewing the woollen fabric some parts were really difficult as the fabric frayed easily. Also as the stretch jersey was a stretchy fabric I had to sew over some parts I had already done, for example, the back lapel had stretched and became wider which meant I had to take it in slightly or the jacket would be too big to sew to the lining.

I really struggled when putting in the elbow patches as even though I had pinned it in place there was still a lot of excess material towards the end of the sewing which meant I had to unpick and start again. This was also similar when I was sewing the lining sleeves into the jacket lining, because the sleeves were a lot bigger, I was unpicking so I decided to add small pleats at the seam so the sleeves eased in.

When it came to adding the collar to the jacket I found the probably the easiest, unlike my first assignment were I had a leather collar, this collar is in the same material as the jacket and is a lot smaller so it was easier to manage when sewing it on.

Surprisingly, I found the bellow pockets quite easy to make. When I was creating samples I found it tricky to make the bellow pocket but I had no problems when it came to the final ones on my jacket. Unfortunately, because of the time I had to make the jacket I could only make 2 pockets opposed to the 3 which were on my design. If I was to make the jacket again, I would defiantly add the third pocket as I think the jacket looks too plain in the middle and the third pocket would of gave it that extra characteristic.

Another part of the jacket I did not add where the shoulder lapels. Again, because of the time I had to make the jacket I decided not to add these into the shoulders as I already found it difficult to sew the sleeves to the jacket, I wanted to make sure I had it completed on time and ready for the deadline. Similar to third pocket, I would defiantly add these if I were to make the jacket again as they were a really important part of my design which were a good link to car racing.

When I attached the lining to the jacket I decided to make the wrong side of the fabric visible as it was duller in colour which I felt was more masculine and suited to the style of my jacket. As this was the first time I had ever lined anything, I thought it went quite well for the first attempt.

Overall, I am happy with the end result and I am really pleased with how my skills are progressing. I am defiantly a lot more confident when it comes to making jackets and adding pockets and collars etc.

Sequence of Operations

Sequence of operations:

1. Cut out pattern pieces.
2. Begin with the bellow pockets by firstly sewing them together.
3. Sew both pockets to both front pieces of the jacket.
4. Add lining to the inside of the pocket flap then over lock the edges then sew the flaps above the pocket.
5. Cut out interfacing for the seams on the jacket to prevent them from fraying.
6. Sew the back lapel to one side of the back piece of the jacket.
7. Sew the other back piece to the other side of the back lapel then continue to sew the back seam together giving a full back piece.
8. Sew both the front jacket pieces to the back piece.
9. Interface the pieces for the collar.
10. Sew both collar pieces together giving the full collar.
11. Sew collar to the jacket.
12. Begin with the lining, sew the back piece and front pieces together.
13. Sew the arms of the lining together and sew into back and front piece of the lining with small pleats to help the sleeve piece fit into the sleeve hole.
14. Add interfacing to the facing.
15. Sew facing to the lining.
16. Sew the lining and the facing to the jacket on their wrong sides leaving a hole in the arm sleeve to pull the jacket through.
17. When it is fully sewn together, pull the jacket through the hole in the sleeve to run the jacket the right way.
18. Hand sew the hole in the lining of the sleeve together.
19. Place jacket on mannequin and pin into place the hem ready to steam.
20. Steam the whole jacket.
21. Sew together the shoulder flaps leaving a hole to pull them through so they are the right way, then hand sew the hole.
22. Add the shoulder flaps to the shoulders with fastenings.
23. Add the rest of the fastenings to the jacket.

Concept Films Analysis using ShowStudio

One of the videos I chose to look at was one created and edited by Raquel Couceiro which has a theme based on punk. Below the video is an image of a pair of shoes which the video has been related to both showing a mouth with vampire teeth which seems to be one of the main focuses of the video. When watching the video, it portrays a scary mood and makes you wary of what is next in the video.

The style of the music relates with the collection shown in the video which is also punk. The music has been made with electric guitars and screams in the background creating an effective edgy feeling. It is set indoors in a black/dark room where almost nothing can be seen except for the main focuses which are the models and their props. Although there is barely any lighting, the lighting that is shown is very harsh with flashes of light that flickers throughout, again giving that edgy, cautious look.

The video initially is based on a collection which resembles an attitude. There is plenty of imagery in the video that links to the collection. Below the video is a pair of shoes which link to the video also have the same teeth at the front of the shoe that is viewed in the video. The garments shown also feature animal skin including snake skin and leather also linking to the teeth which could potentially be animal teeth. Part of the props include a gun which could portray the hunting of the animals.

The model reflects the collection as she has been given a specific styling typically towards punk, she has black lipstick and pale skin, similar to a vampire also relating to the teeth and hunting. The timing of the video is fast paced, sharp and snappy.

http://showstudio.com/project/punk/raquel_couceiro

Another video I looked at was created by Sasha Wider which I found really interesting to watch and felt drawn into the video itself. The theme seems to be vintage as it has an old feeling to it.the music in the video makes it feel scary and wandering what will happen next. There is no voices/singing in the music, it is just a tune which I feel gives it a better affect as you are waiting to see what happens.

The video is set indoors in a larger building which seems to be deserted and like nobody knows it is there. The garments worn by the female models are long black dresses as well as a blind fold. I think they have been dressed in all black so they do not stand out which I think links to the narrative of the video. The narrative, from viewing the video numerous times seems to be based on time as the main prop are two watches shown by the male model. The video is based on the male model controlling the female models and they are trapped in the building by a male over powering them but as time goes by the women lose their blind fold and regain their sight and freedom similar to real life events from centuries ago when women where seen as less important but as time has gone by, everyone is now seen as equals. The watch symbolises the time in which women were given freedom.

The lighting in the video is dull and gloomy which gives an airy effect, the whole video seems to be black and white with very lack of colours. The styling of the models have been made to create a very simple, plain look, there hairs are all tied back with no makeup with little facial expressions. Overall, I think this video has created a scary feel but towards the end a sense of happiness as the women in the film are free.

http://showstudio.com/project/dressing_the_screen_russia/fashion_films/undefined

Technical Drawings - Colour

Here are the images of my coloured technical drawings which I had previously suggested I would do. I done this to give a more realistic effect. I thought overall I liked the technical drawings without any colour because they look more sophisticated and I feel they are more understandable.

Concept Video Evaluation

After planning my concept video, it made it a lot easier when it came to filming my footage as I had a clear idea of what I wanted. I found capturing the footage really fun as one of my friends helped out and was one of the models. Although having a plan made it a lot easier, trying to get exactly what I wanted to film was quite difficult. One of the hard scenes to film was filming the buildings as this was getting done driving along the road it was hard to make sure there was no traffic that got in the way of view.

To create the video I used iMovie. I find this software quite hard to use at first but after getting the hang of it seemed quite simple and was surprised at all the different effects I could try out and the things I could change such as the contrast, exposure and saturation.  My favourite effect was using the clip adjustments and changing the clip into reverse, this gave the clip a completely different look.

Overall I am really pleased with the outcome of my video, especially for my very first one. If I were to do anything differently I would try and add a few more different effects, but for my current video I feel the certain effects I have chosen have fitted in with the theme and mood I was trying to create.

 

Below is a complete evaluation of my designs and ideas for the concept video:

 

 

Theme:

My video has a modern theme to it as most of the footage was filmed recently, although at the beginning of the video there is a small scene that shows the making of cars which then leads into the main part of the video which is modern.

Mood:

When I watch my video back, it makes me feel happy as a lot of the footage is of winning car racing. The part that shows Liverpool and the Liver birds also makes me smile as I am proud to be from such a beautiful city.

Music:

The music I have used is by The Temper Trap called Sweet Disposition. The song is about capturing the moment of our youth but in the case of my video it is about capturing the moment of winning and looking back on the good times of car racing. I also thought this this song synced well with my footage and set an all-round good mood.

Setting:

My video is set outdoors in an urban area. I wanted it to feel busy with a lot of buildings and people around. As one of my settings I have chosen to capture a long road with trees along each side whilst driving, a field and the sea which are all very calm. These settings symbolise the calm and relief of winning.

Garments:

The garments used in the video by my chosen models are everyday clothing but the secondary videos I have used are mainly garments that are worm whilst car racing which gives whoever views my video a good idea of typical car racing attire.  

Colour:

Throughout the video the colours are relatively bright.  I didn’t want to create a dull feeling so kept the colours lively. A lot of the colours in the secondary video images are full with colours that relate to car racing such as the red and white which is well known in Formula 1 car racing event.

Lighting:

The lighting I have used is soft taken from the natural daylight. In one scene along the road I edited the effects of the lighting to dream effect which gave it an extra soft feeling and slowed the video down to create a calm effect.

Content:

The video is based on car racing which links into my recent collection for the British Racing Company as that is my chosen sport. There is a narrative within the video which is based on a car racing looking back on his time before a race and winning the race. The video is also about time as time is an important issue when racing as people are always racing against the clock to be the fastest; therefore I have added footage of a ticking clock.

Imagery:

Is there any imagery that links to the collection or such prints or patterns? Does any of the imagery relate to the overall story?

Model:

The model reflects my collection as he is a casual, young male as does my own collection which I have designed for.

Styling:

In my video I haven’t used any particular styling as I didn’t think it was important. My video focuses on the surrounding and how time affects car racing, therefore I didn’t need any specific make up or hair styles.

Timing:

Timing throughout the video varies for different scenes.  I used the clip adjustments to change the effect and slow some of the scenes down to slow motion or speed them up depending how they fitted within the video. For example, at the beginning I have changed the scene of the making of cars into slow motion so everything can be seen clearly. I have also slowed down and changed to reverse the scene of the liver birds as this was my favourite footage and wanted it to be shown in full so the viewer can get a good luck at the historical buildings. In other scenes such as the scene driving through the city, I have speeded up as I wanted to create a fast paced movement just how a city would be.

Technique:

The techniques I have used in the video include changing the effects to give the image a different look, slow motion and speed. I have also used an effect at the end of some scenes that help them to blend better into each other so that the scene isn’t cut off bluntly.

Props:

The main prop I have used is the clock as this is one of the main focuses which represent time being the theme of my video. Another prop would be the speed dial in the car, I decided to use this as not only is it because it is important within car racing but also suggests time – the speed at which you travel determines the time in which you arrive at your destination.

Accessories:

One accessory that has been used is the pair of shoes at the beginning of the video. Although the shoes themselves do not relate to the theme, it is the fact that they are walking towards to camera as someone would do if they were walking to get ready for a race.

Issuu Portfolio and Evaluation

Here is the link to my online portfolio in Issuu:

http://issuu.com/hayleykeane/docs/portfolio


http://issuu.com/hayleykeane/docs/portfolio_097bdf1b6b6119

Overall, I am happy with the outcome of my portfolio. As it was my first time creating one, I think it has turned out quite well.

I think the second part of my portfolio for ‘under the microscope’ has turned out better than ‘made in Britain’ because it is more colourful and looks more exciting. I enjoyed putting it all together and looking at everything I had completed so far.

I found it difficult when it came to uploading the portfolio to Issuu as some of the pages that I had cut in half didn’t join in the middle and were slightly off sync so I had to re-upload the portfolio over and over again until it was more fitted together in the middle.

Subtraction Dress - Shoot

As part of my portfolio I had to add photo-shoot images of my subtraction dress which was made from my own designed print for the ‘under the microscope’ assignment. Initially when prepping my photo-shoot, I wanted to use a model and change the effects on Photoshop so it looked as though the model was upside down. However, as it was short notice, I was unable to find a model who was small enough to fit into my subtraction dress so I decided not to use a model at all.

 

I decided to hang the dress so it looked as though it was floating and as it was windy, it gave a better effect as I could then edit it on Photoshop to give a more abstract shoot.

C.V and Evaluation

 

 

As part of my Foundation Degree I have to complete work experience within the fashion industry. For this, and as part of my online Issuu portfolio, I have to produce a C.V with all the relevant information for my future employer. I found this a difficult task as I have no previous experience working within the fashion industry so when it came to writing relevant information I found myself hitting a brick wall so I decided to write about the recent things I have been doing in our assignments such as working for the British Racing Company and the tasks I had to carry out such as brand research, having meetings with the buyers, and designing different parts of men’s clothing. I also added my interests which included fashion trend hunting, print development, creating my own garments and designing and draping. I thought it was a good idea to add this to my C.V as employers can see my main interests. I have also added my personal and technical skills. I thought I should add this to make employers aware that I can work in the physical part of the industry as well as designing and using Photoshop and Illustrator.

The job role I am most interested in is the communication part of the fashion industry which means I will be applying for placements in jobs such as fashion magazines and styling. As my experience lasts for 4 weeks, I am hoping to gain two different job roles so I will hopefully complete 2 weeks in each placement to gain as much experience as possible.

When creating my C.V I looked at other student C.V’s which are on the Westminster University website from those who are studying fashion design. This helped me a lot as it gave me guidance of how to lay out my C.V and the format of different designs. After I added all the information I thought was necessary, I then edited the font, colours and layout slightly to fit my own, personal style.

 

I have decided to use the bottom image for my C.V where I have changed the font to Ariel. This is because the writing is bold and is the most clear out of them all, straight to the point and sharp; also I think it fits well with the rest of my Issuu.

I decided not to use the C.V with the shadowed background because, although personally this is one of my favourite, I find reading it not as easy and didn’t want to increase the size of the font as I didn’t want it to lose its sophistication.

Another idea for my C.V was to have it all on one page with my personal information to the left hand side. I also liked this idea, however thought it was too small and wouldn’t have had the same effect if it was spread on two pages.

 

 

 

My Final Concept Video - Vimeo

Below is the link to my Vimeo concept video for British Racing Company.

 

 

 

https://vimeo.com/user26515762

Concept Video Prep

As part of an assignment I had to create my own concept video. I firstly looked at other concept/fashion videos and then started to plan my own beginning with a mind map of everything I wanted the video to have in it.

As my chosen sport is car racing I wanted to have footage of racing cars which I knew would be difficult as it would be hard to access a car race track so I decided for them particular scenes, I would use secondary resources from the internet such as YouTube.

My initial idea was to focus on car racing but also the concept of time as time is an important factor of racing as you are racing against the clock to become the fastest. I also thought about the time it takes to get somewhere when travelling in a car so wanted to add some scenery to my video that you would see whilst travelling.

In the mind map I have included the basic things that I want to have featured in my video and below I have written a small story board of what I want to include in each scene with slightly more detail. I decided to write the story instead of drawing a story board as I personally find it easier to understand and my drawing skills aren’t the best! It was much easier to have a plan of my video as I then knew the direction where I wanted to go with it.

The last image is of my concept film moodboard which was the first thing I created when collecting ideas for my film. This helped me to see clearly with images the these I wanted to include in my video.

 

 

 

 

Under the Microscope Photoshoot Prep

As part of our online portfolio I had to organise a photo shoot that displays my under the microscope print in the form of a subtraction dress. For inspiration to do this I used Pinterest and searched for things such as abstract fashion photography to bring up unusual shoots. Some of my favourite images are below.

 

I particularly liked the above 3 images because of the way the model has been positioned.  The models look like they are upside down but the photograph looks like it has been taken on a straight angle giving the images a really good looking effect. I think for my own under the microscope photo-shoot, I might try this effect by photographing the model bending down so their hair is falling to the floor and then editing it using Photoshop to turn the image of the model upside down.

More images that caught my eye where the ones that used a simple silhouette, I liked these images because the model stood out, I think this would be effective to use when conducting my own photo-shoot because the subtraction dress would stand out because of its vibrant, printed fabric.

The last images I liked are the two above. The first one I liked was because again, it was simple and stood out which if I were to use my subtraction dress on a solid coloured background I think would look really good as I could use contrasting colours. The other image I found really eye catching as it looks like there is a pane of glass in front of the model with water pouring down, creating a blurry, but interesting effect.